Friday, May 30, 2014

Brand Personality of a Business Newspaper

Dear All

I need more responses for the statistical analyses to be robust. Request those who have not taken the questionnaire so far to respond and also pass it on to your friends who may also respond to the questionnaire.

https://qtrial2014.az1.qualtrics.com/SE/?SID=SV_1AphmOD4IdgE5gx


I am attempting to create a scale to measure Brand Personality of Business Media which includes Newspaper, television and Magazines. This survey is exclusively for newspapers and therefore while giving your response please keep in mind newspapers like Economic Times, Business Line, Financial Express etc.

The survey is 5-point a Likert scale where you have to check your option against the factors listed on your left hand side.

Your response will be of immense help in this research. Thank you in advance. Survey will take about 5-8 minutes.

Regards
Abhishek
94896 83091

Saturday, May 24, 2014

Artist Hero and Rebel




I will not serve that in which I no longer believe whether it call itself my home, my fatherland or my church is the way Stephen Daedalus, the protagonist of the book, A Portrait of the Artist as a Young Man, puts it. Interestingly it is also the leitmotif of the life of its author James Joyce and most of his works. His mastery of the craft of writing induces him to scale newer heights in using language as an instrument and explore wider dimensions within the language through symbols and metaphors so as to enrich his works and also the body of literature in English language. His works like Dubliners, a collection of his poems, A Portrait…., Ulysses and Finnegan’s Wake present this art as a wildly rising crescendo. The next work has a surrealism that was absent in the first and is succeeded by almost psychedelic fantasies in the following work. His craft finds its culmination in Finnegan’s Wake where the characters, time and place seldom remain fixed for more than a sentence. The ultimate male character appears in a wide variety of guises signaled by initials like HCE – Here Comes Everybody or in the garb of not so easily identifiable characters like Humpty Dumpty or King Mark of the Tristan. This figure merges into that of Tim Finnegan, hero of an Irish comic song about a man who arises at his own wake to share the drink and also morphed with the mythical Irish hero Finn, who is also a mountain. The character of the daughter Issy merges into virtually any young woman or splinters into groups of young women. In the novel, Finnegan’s Wake, James Joyce created and followed a structure that mirrored the cycle of history which says history has a fourth phase of ricorso or return after passing through theocratic, aristocratic, democratic and chaotic phases. 

James Joyce was born on February 2, 1882, in Dublin Ireland. His father was from merchants’ community and his mother from the Irish nationalist movement. They exercised such influence in the locality that a large area in the west of Ireland is still known as ‘the Joyce Country’. Joyce in his youth struggled with the narrow belief system of the church and society and only his precocious reading of modern and so called dangerous authors like Byron, Thomas Hardy, Henrik Ibsen and W B Yeats instilled in him a critical attitude towards social institutions. By the time he entered university, he was permanently weaned away from Catholicism, much to the distress of his mother. Joyce had several of the poems of W B Yeats by heart and he probably veered towards prose as he feared that he could not compete with Yeats as a poet, who was seventeen years, his senior. Joyce met and in the Irish phrase ‘walked out with’ Nora Barnacle, a country girl who worked as a hotel chambermaid, in 1904 when he was all of twenty two years. She was to remain a central figure in the remainder part of his life though only in 1931 he married her so as to reconcile with his dying father. 

James Joyce is arguably the most influential modern writer in the western world. His influence on writers of all genres, from traditional to wildly experimental has been decisive. Though his Ulysses has evoked greater amount of critical discussion, A Portrait of the Artist as a Young Man remains the most widely read work and is among the most frequently taught novels in the modern university curriculum. Most under graduates though discover this novel on their own as Stephen Daedalus as a sensitive youth with remarkable self-involvement and continuous frustration under the authority of state, religion and parents, gets transfigured before their eyes by the idea of beauty.